ITS GERMAN EXPANSION: A TALE OF TWO DECADES

Its German Expansion: A Tale of Two Decades

Walmart first ventured into the German market in the late early 2000s, eager to replicate its success seen in the United States. The corporation opened a wave of stores, aiming to capture market share. However, initial years were marked by challenges. Consumers in Germany proved resistant to Walmart's business model, which differed significantly f

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